From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, the industry has profoundly changed.
For more on marketing to doctors, check out additional blogs in this series:
- Defining the Challenges: Marketing to Doctors
- Communication Methods for HCP Engagement
- 10 Things Doctors Expect from Sales Reps
- The Prescription for Successful HCP Marketing Outreach (eBook Download)