With the rise of email and social media, many marketers have leapt to the conclusion that print and direct mail is “dead.” But is direct mail really dying? The debate … Read More

Healthcare professionals were once considered an elusive target for online marketers to tap. However, adoption of mobile technology in recent years has transformed the point of access for medical information, … Read More

Like reindeer in the headlights, many marketing professionals are dazed by the relentless introduction of new digital tools, and new twists on existing tools. From promoted Tweets, sponsored stories, and featured videos to HTML5, local search marketing, and native advertising … businesses are struggling to process it all.

Trying to parse all the e-mail marketing tips being bandied about these days can be overwhelming. Simply Google “e-mail marketing strategies” and you’ll bring up millions of posts offering conflicting recommendations on everything from when to send emails and what terms should or shouldn’t be included in subject lines to the impact of mobile devices and responsive design.

Despite the dizzying array of new channels emerging in the age of digital marketing – including social media, SMS messaging, mobile ads and apps – email remains a valuable tool in the healthcare marketing arsenal.

Remember the polar vortex? Of course you do; you survived what most call the worst winter in recent history. Now that the sun is shining, pools and beaches are open, and ice cream trucks are rolling down the streets, it may be easy to pretend it never happened.

Dear, old Dad: he’s spent countless hours helping us with our soccer skills, sharing stories about the highpoints of his youth, teaching us the secrets behind the perfect BBQ rub, and feeding us chocolate cake for breakfast. This June 15 will be a special day, his day, Father’s Day. And with the average American spending somewhere around $120 on Dad each year, the holiday presents opportunities for marketers to inspire creative gifts and drive sales.

Spring is in the air, tax return checks are in the bank, and summer vacation is just around the corner. Spring is the time of year when homeowners put their houses on the market, buyers are ready to make a move, and families are looking for a place to settle before the school year beings in fall.

Responsive design has become a crucial strategy for companies wishing to reach their audiences, at any time and from anywhere. As smartphone and tablet adoption continues to grow, more users are regularly accessing the web and their email from those devices.

That big ball in Times Square may have already dropped, but January is no time to let those you’re juggling hit the ground. Make a resolution to refresh and redefine your direct marketing processes and tactics to keep business popping like your favorite bottle of the bubbly stuff.