These 5 common myths about consumer data lists keeps businesses away from the potential benefits that could be achieved. With comprehensive databases and innovative technologies, Redi-Data helps customers connect with … Read More
How Bad Data Lists Can Affect Your Business $3.1 Trillion—that’s over twice the amount of the 2011 Federal Deficit—and IBM’s estimated yearly cost of poor data quality in the US … Read More
Tips to Successfully Market to Doctors With the average doctor in the US controlling an estimated $2 million per year in healthcare costs, it’s no wonder why everyone wants to … Read More
Different strokes for different folks—like all things, this is the case in marketing. What works for some consumers does not work for all. So how can marketers determine what will … Read More
Marketing automation is more than just the latest buzzword. In fact, with an average 49% of companies using Marketing automation and 55% of B2B companies adopting the technology, it is … Read More
Birds are chirping, buds are sprouting, days are getting longer—Spring is in the air! And with Spring, comes Spring cleaning. But before you start scrubbing, organizing, and washing, look no … Read More
Data-driven organizations are the ones that remain most competitive. According to a report from the McKinsey Global Institute, this approach results in a 23x greater likelihood of customer retention, and … Read More
According to the State of Account Based Marketing Survey, over 90% of marketers recognize the value of account based marketing (ABM). However, with ABM still in the early phases of … Read More
Did you know—5 billion claims for payment are processed by health care insurers in the United States annually? A statistic of this caliber surely seems overwhelming. To maintain order and … Read More
Coughing, fever, headache, insomnia—there are codes for that! In fact, with the new advances in ICD coding technology, there are codes for over 68,000 symptoms and diagnoses (American College of … Read More
