Multi-channel marketing continues to evolve. What was previously brick-and-mortar combined with an online presence is now both plus email marketing, Twitter, Facebook, LinkedIn, Snapchat, Pinterest — the list grows daily. … Read More
Killer campaign? Check. Knowledgeable sales staff? Check. Now all you need are leads—and not just any leads, but qualified ones. How do you attract leads and get them to begin … Read More
Outdated records, typos in email addresses, invalid entries—eeeeek! Bad data can make a great campaign an unsuccessful campaign and produce less-than-great results in the process—now that’s scary! Check out some … Read More
Understanding the importance of data appending is essential when discussing your business. Data is at the core of day-to-day operations for practically every business in every industry. Banks are required … Read More
How Data Analysis Improves Customer Experience How Data Analysis Improves Customer Experience $1.6 Trillion—that’s the estimated cost of customers switching brands due to poor customer experiences in the US annually. … Read More
Minimize Your Unsubscribe Rate With email marketing garnering a $38 return for every dollar invested, it is no wonder why marketers are racing to the inbox. But with billions of … Read More
Just as a car needs regular maintenance and upkeeping to perform at its best—so does your marketing list! The quality of a list can determine whether your email campaign reaches … Read More
When it comes to data, there’s good news and bad news. The good news is that on average, corporate data grows by 40% per year—awesome! The bad news is that … Read More
So many lists, so little time—so how can you pinpoint the right one for your business? It all starts with the datacard, the information sheet summarizing the details of a … Read More
We all like to think we know our customers—but how well do we know them actually? In today’s competitive marketplace, knowing our customers is no longer enough. It’s all about … Read More
