Defining the Challenges: How to Market to Doctors
This is the second blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will define the challenges of marketing to doctors in … Read More
The Evolution of Pharmaceutical Marketing
From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, the industry has profoundly changed.
Impact of Poor Data Quality in your Marketing List
It isn’t always obvious that you have bad data in your marketing list. At the surface you see a database, full of names, emails, addresses, job titles – the list … Read More
How HCP Mobile Tagging Improves Marketing Initiatives
Medical professionals (literally) don’t have a desk—they’re on-the-go! With such busy schedules, the majority of doctors and physicians do not spend time in front of a desktop—instead, they favor mobile … Read More
Benefits of Data Quality – Return on Investment
Better business decisions, improved satisfaction, and operational efficiency are just a few of the many benefits of data quality. But, perhaps the greatest benefit of data quality is ROI. By … Read More
Content Marketing: Gated Assets or Not?
A common challenge facing many companies is determining what content should be generally available to all website visitors and what content should be reserved as gated assets, requiring users to provide information about themselves before being able to access it. While there are pros and cons to having gated assets, requiring users to fill out a form with their contact information is an easy and proven way to capture quality leads that have an interest in what your company has to offer.
Email Marketing 2018: It’s Time to Loosen Up
Many marketing professionals are dazed by relentless introduction of new digital tools, and new twists on existing tools. From promoted tweets, sponsored stories, featured videos and gifs to HTML5, local search marketing, and native advertising…businesses are struggling to process it all.
The Top 10 Mobile Marketing Statistics
As the number of active mobile devices has surpassed the number of people in the world, we live in a truly mobile state like never before. In fact, a recent study found that over two-thirds of people check their phone within just 15 minutes of waking up every morning. So what does this mobile revolution mean for marketers?
3 B2B Marketing Resolutions for 2018
Ahh, it’s that time of year again—the holidays are coming to a close and its time to set those lofty goals for the new year. But this year, how about … Read More
Managing Email Marketing Lists and Campaigns
The holiday season will surely bring loads of email and direct mail list marketing campaigns. This time of year presents an annual opportunity where customers are just waiting for deals to find their way to their inboxes.