Acronym For Data and What They Mean

Acronym For Data and What They Mean

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Most industries use abbreviations and acronyms to shorten long words or phrases. In the world of data and marketing solutions, these abridged terms are utilized to ensure efficiency, accuracy and compliance. Like with many fields, data and marketing solutions organizations use industry-specific words daily in their business. With our company also managing email and postal lists for healthcare professionals, consumers and businesses, the terms extend even more.

Are Your Leads Dry?

Are Your Leads Dry?

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The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors. As a result, lead generation and retention has become more important than ever before. However, with 63% of marketers reporting generating traffic and leads as their top challenge, there is certainly work to be done.

Fill the Seats at Your Next Continuing Medical Educational Events

Fill the Seats at Your Next Continuing Medical Educational Events

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Continuing medical education (CME) programs represent an integral part of pharmaceutical marketing. These events serve several purposes –as an important source of knowledge and learning for physicians and healthcare professionals, as the basis for PR, and as a source of revenue.

Creating New Revenue Opportunities with a Storefront

Creating New Revenue Opportunities with a Storefront

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Build or buy? This is a frequent debate within organizations, especially among companies considering how rapidly they can recognize new revenue streams. Online e-business storefront applications are no different. The justification for an online commerce presence is solid — the cost of sales is very reasonable in contrast to other sales models. Yet, while building a storefront in-house might seem sensible, think about it.

What to Look in Selecting Marketing Database Providers | Redi-Data

What to Look in Selecting Marketing Database Providers | Redi-Data

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3…2…1…Blast off! You’ve spent countless hours preparing the content, design and format for your latest campaign – and now it’s go time. But no matter how much effort you’ve put into crafting this latest initiative, its success comes down to one important variable – your contact database. Choosing the right marketing data can make all the difference between all systems go and failure to launch.

10 Things Doctors Expect from Sales Reps

10 Things Doctors Expect from Sales Reps

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Delivering valuable information and effective communications all starts with understanding your target audience at the individual level. With Redi-Data’s proprietary healthcare database, create complete pictures of your target audience using robust demographic, geographic and practice related information.

Communication Methods for HCP Engagement

Communication Methods for HCP Engagement

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This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize the success of outreach initiatives and maximize HCP engagement. In our final post, we will share expectations doctors have of sales reps.