The healthcare direct-to-patient provider occupation is going digital as more healthcare professionals (HCPs) are utilizing omnichannel digital solutions and Marketing Technologies (Mar-tech) resources to stay up to date on medical … Read More
First-party data can certainly help brands understand the healthcare providers (HCPs) they are marketing to, yet it can only do so much to help them grow in the long run. … Read More
Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in … Read More
Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More
Apple’s been leading the charge in providing added privacy features with their recent iOS update, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new … Read More
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness … Read More
Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed. While organizations are preparing for the eventual return of live events, virtual events have come to the forefront as the ideal way to hold meetings.
Along with us, during these historic times are our pets. For many of us pet owners, we have seen a dramatic shift in our pets’ personalities due to the additional interactions with their owners as many have transitioned to a work from home environment.
Data is at the front and center of this war on COVID-19. Redi-Data has invested in providing the most accurate and affordable HCP data in the mission-critical growing specialties. We are very thankful to every healthcare worker mired in the clinical battle against this pandemic. Our Nurse Practitioner and Physician Assistant (NPPA) database has grown.
Looking to have access to the American Medical Association (AMA) for research or study?
