It’s 2025, and we’re watching TV differently.
Gone are the days of “Must-See TV” at primetime and expensive cable bundles; Americans are ‘cutting the cord’ in favor of streaming services on ‘smart’ or connected devices. It’s estimated that 71% of US households have at least one connected device.
Just like how we view our favorite shows has changed, so have our viewing habits. Your target audience could be streaming in any room in their home on a connected device.
Tap into these audiences – wherever they are watching – with powerful programmatic advertising methods like Connected TV (CTV) advertising campaigns from Redi-Data! We’ll help you take your campaigns to the next level!
What is CTV Advertising?
Connected TV (CTV) advertising promotes your brand on connected devices where your target audience watches television, movies, sports, and more. Connected devices include smart TVs, streaming devices like Roku or Amazon Fire TV, and gaming consoles like Xbox or PlayStation. Your target audience could have one or several connected devices in their home.
With CTV, you can build brand awareness with an attentive and engaged audience. Show relevant, non-skippable ads to an audience that will be receptive to your messaging.
The average American household subscribes to an average of four streaming services. CTV makes it easy to advertise across multiple streaming apps with only one campaign setup process. Reach your audience where they catch live sports, red carpet award shows, or binge-watch the most popular TV shows and movies. Your campaign will be served to an audience tuned in for the content they love at natural commercial breaks or before the game or show begins.
We’re Live In 5… 4… 3… 2… 1…
Once the last stronghold of linear TV, live sports have made a big entrance into the world of streaming. CTV is the perfect way to reach dedicated fans who show up weekly to see their favorite teams.
Amazon drew fans in with Thursday Night Football on Prime Video. YouTube’s Sunday Ticket was another star player, doubling its subscriptions once football broadcasts were added to the roster. Apple TV+ saw jumps for Major League Soccer (MLS) as world-famous player Lionel Messi joined Inter Miami CF. MLS paired perfectly with their hit original show, Ted Lasso, which also takes place on the pitch. Apple TV+ also added Friday Night Baseball, drawing more sports fans to their platform week after week. These are just a selection of the countless opportunities for your brand to reach audiences who love sports with CTV.
Make Way for the Heavyweight Champ
We talked about some heavy hitters in the streaming world, but Netflix claimed the championship belt and boasts the most streamed sporting event of all time. On November 15, 2024, 108 million viewers tuned in to watch the heavyweight showdown between Jake Paul and Mike Tyson live in Arlington, Texas.
One month later, the streaming giant broke history again with its two-game special on Christmas Day. Nearly 65 million viewers tuned in for Netflix’s NFL Christmas Gameday Live and the Beyoncé Bowl halftime show. The games were the most streamed in NFL history.
Special events like these helped earn Netflix its title as the ‘King of Streaming’ and have made strides for CTV on its way to the top.
It’s Only Getting Bigger
CTV live sports viewership is projected to reach 126.8 Million by 2027. It’s easy to see why CTV has a lot of fans. It offers precise targeting that can double the reach of your other channels and help your brand reach new audiences you may not have been able to reach otherwise.
With college basketball playoffs coming up in March, there are even more opportunities to reach sports fans with every new season.
Leverage Redi-Data’s robust consumer taxonomy and tap into this sports-loving audience. Filter by selected demographics, including age, income, geography, and more.
Here’s an example of a segment you can activate to reach basketball fans this March:
RediData > Consumer > Person Age > Basketball > between 45 and 49
Head to LiveRamp’s premier data connectivity platform and select from over 3,000 of Redi-Data’s ready-to-launch segments, or create a custom segment to curate your audience and reach a niche group for a specific marketing campaign.
Authentic, Immersive, Effective
CTV isn’t just growing in popularity just because it’s new – it’s effective. Marketers are reaching their target audiences by delivering ad content in an authentic, immersive way. Discover how CTV can connect you to your target audience. Contact a Redi-Data representative to learn more!
Better Data, Better Outcomes.