When it comes to data, there’s good news and bad news. The good news is that on average, corporate data grows by 40% per year—awesome! The bad news is that … Read More

So many lists, so little time—so how can you pinpoint the right one for your business? It all starts with the datacard, the information sheet summarizing the details of a … Read More

We all like to think we know our customers—but how well do we know them actually? In today’s competitive marketplace, knowing our customers is no longer enough. It’s all about … Read More

These 5 common myths about consumer data lists keeps businesses away from the potential benefits that could be achieved. With comprehensive databases and innovative technologies, Redi-Data helps customers connect with … Read More

How Bad Data Lists Can Affect Your Business $3.1 Trillion—that’s over twice the amount of the 2011 Federal Deficit—and IBM’s estimated yearly cost of poor data quality in the US … Read More

Different strokes for different folks—like all things, this is the case in marketing. What works for some consumers does not work for all. So how can marketers determine what will … Read More

Birds are chirping, buds are sprouting, days are getting longer—Spring is in the air! And with Spring, comes Spring cleaning. But before you start scrubbing, organizing, and washing, look no … Read More

Data-driven organizations are the ones that remain most competitive. According to a report from the McKinsey Global Institute, this approach results in a 23x greater likelihood of customer retention, and … Read More