Many companies face similar challenges when managing trade show follow-up: Lots of resources are put into promoting the event and generating booth traffic. You send your top salespeople to work … Read More
Delivering valuable information and effective communications all starts with understanding your target audience at the individual level. With Redi-Data’s proprietary healthcare database, create complete pictures of your target audience using robust demographic, geographic and practice related information.
This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize the success of outreach initiatives and maximize HCP engagement. In our final post, we will share expectations doctors have of sales reps.
This is the second blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will define the challenges of marketing to doctors in … Read More
From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, the industry has profoundly changed.
It isn’t always obvious that you have bad data in your marketing list. At the surface you see a database, full of names, emails, addresses, job titles – the list … Read More
Medical professionals (literally) don’t have a desk—they’re on-the-go! With such busy schedules, the majority of doctors and physicians do not spend time in front of a desktop—instead, they favor mobile … Read More
Better business decisions, improved satisfaction, and operational efficiency are just a few of the many benefits of data quality. But, perhaps the greatest benefit of data quality is ROI. By … Read More
A common challenge facing many companies is determining what content should be generally available to all website visitors and what content should be reserved as gated assets, requiring users to provide information about themselves before being able to access it. While there are pros and cons to having gated assets, requiring users to fill out a form with their contact information is an easy and proven way to capture quality leads that have an interest in what your company has to offer.
Many marketing professionals are dazed by relentless introduction of new digital tools, and new twists on existing tools. From promoted tweets, sponsored stories, featured videos and gifs to HTML5, local search marketing, and native advertising…businesses are struggling to process it all.
