Cookies and Data Privacy – A World Without Cookies
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness … Read More
3 Steps to Find the Best Prospects for Virtual and Live CME Events
Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed. While organizations are preparing for the eventual return of live events, virtual events have come to the forefront as the ideal way to hold meetings.
Colorado’s Pharmaceutical Law Opens Minds to Other Alternatives
On August 2nd, the state of Colorado passed a law that requires prescription drug manufacturers, representatives, agents or employees of the manufacturer to provide the wholesale acquisition cost on any and all medications to prescribers at the time of marketing. This means that the list price that was paid by the wholesaler, prior to any discounts, must be made aware to the potential customer.
Acronym For Data and What They Mean
Most industries use abbreviations and acronyms to shorten long words or phrases. In the world of data and marketing solutions, these abridged terms are utilized to ensure efficiency, accuracy and compliance. Like with many fields, data and marketing solutions organizations use industry-specific words daily in their business. With our company also managing email and postal lists for healthcare professionals, consumers and businesses, the terms extend even more.
Who Does CCPA Apply to? – The Ins and Outs
The California Consumer Privacy Act (CCPA) is scheduled to go into effect on January 1, 2020.
Redi-Data has the Largest HCP Email Data Information in the USA
Think about this – there’s a physician email firm making an average profit of $900,000 dollars per every $1 million billed to pharmaceutical companies.
Are Your Leads Dry?
The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors. As a result, lead generation and retention has become more important than ever before. However, with 63% of marketers reporting generating traffic and leads as their top challenge, there is certainly work to be done.
Fill the Seats at Your Next Continuing Medical Educational Events
Continuing medical education (CME) programs represent an integral part of pharmaceutical marketing. These events serve several purposes –as an important source of knowledge and learning for physicians and healthcare professionals, as the basis for PR, and as a source of revenue.
Creating New Revenue Opportunities with a Storefront
Build or buy? This is a frequent debate within organizations, especially among companies considering how rapidly they can recognize new revenue streams. Online e-business storefront applications are no different. The justification for an online commerce presence is solid — the cost of sales is very reasonable in contrast to other sales models. Yet, while building a storefront in-house might seem sensible, think about it.
What to Look in Selecting Marketing Database Providers | Redi-Data
3…2…1…Blast off! You’ve spent countless hours preparing the content, design and format for your latest campaign – and now it’s go time. But no matter how much effort you’ve put into crafting this latest initiative, its success comes down to one important variable – your contact database. Choosing the right marketing data can make all the difference between all systems go and failure to launch.