Whether you’re just starting your programmatic journey or looking to craft a more finely tuned approach, custom segments from Redi-Data are the best way to reach your target audience! What … Read More
Understanding the difference between ICD and CPT codes is essential for healthcare marketers who want to effectively leverage medical billing and insurance data. While they share certain similarities, learning the … Read More
With the pending state and federal data privacy policies in the news, a timely review of the basics may be in order. Let’s begin with first-party data, which is data … Read More
Many of us couldn’t imagine a workday – or any day – without using the Internet. For something so essential to our lives, web regulations remain largely stagnant. Marketers have … Read More
We all know programmatic advertising continues to grow for third-party data identifiers, with demand-side paid social media activation platforms such as Liveramp, giving social media marketers the ability to reach … Read More
The healthcare direct-to-patient provider occupation is going digital as more healthcare professionals (HCPs) are utilizing Marketing Technologies (Mar-tech) resources to stay up to date on medical developments for providing the … Read More
First-party data can certainly help brands understand the healthcare providers (HCPs) they are marketing to, yet it can only do so much to help them grow in the long run. … Read More
Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in … Read More
Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More
Apple’s been leading the charge in providing added privacy features with their recent iOS updates, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics. With the App Tracking Transparency (ATT) … Read More
