Press Release

REDI-DATA PARTNERS WITH PURPLELAB FOR SCRIPT AND PROCEDURE DATA

Fairfield, NJ (April 4, 2023) – Redi-Data, Inc., a leading provider of third-party audited healthcare professional (HCP) email and postal lists, data services, and direct marketing solutions, announced a multi-year reseller agreement with PurpleLab. Redi-Data will create and deliver HCP audience segments by combining the output of PurpleLab’s experience reports and their licensed ICD10, CPT, Therapeutic and Individual Drug (Rx Data) with Redi-Data’s healthcare professional data. Redi-Data will also deliver online and email marketing outreach programs to highly targeted HCP audiences utilizing both PurpleLab’s and Redi-Data’s proprietary data. Redi-Data also has announced new analytics services focused on de-identified medical procedures and script data.

“We are pleased to be partnering with an leader in the healthcare analytics space,” remarked Michael San Inocencio, Director of Sales and Business Development, Redi-Data. “PurpleLab is focused on creating best-in-class tools and delivering the highest quality data that support the strategies and marketing programs of leading life science and medical device . We are creating informed insight. This means we can better reach the right HCP audience with a more focused approach. This turns insight into action.”

“For many years, Redi-Data has focused on curating the highest quality HCP data and supporting innovative marketing programs and required medical outreach initiatives. They are a trusted source in the industry an excellent alternative to some of the very large data providers in the space. We are pleased to be partnering with them as they continue to grow their capabilities and services,” added Justin Rapp Vice President of Commercial, PurpleLab.

About Redi-Data
Redi-Data, Inc. is a leading provider of healthcare professional, consumer and business postal, and email lists. Our recently released digital identity solution, Redi-Data Digital, enables marketers to reach healthcare audiences with precision and scale online. As an official database licensee of several notable professional associations, including the American Medical Association (AMA), Redi-Data provides the most trusted physician information to pharmaceutical brands and their agencies. Clients across various industries use Redi-Data’s high-quality lists, data services, and turn-key marketing solutions to reach their target audience with better data, resulting in better outcomes and affordability. Headquartered in Fairfield, NJ, Redi-Data has sales offices in Berlin, NJ and Sunrise, FL. Visit www.redidata.com to learn more.

About Purple Lab
PurpleLab is a health tech company with a mission to spur value-driven innovation across the healthcare continuum. HealthNexus™, the company’s no-code analytics platform, empowers life science, payers, providers, and other healthcare stakeholders to develop real-world evidence (RWE) that novel therapeutics or clinical strategies will perform, saving lives and costs. For more information, visit purplelab.com/.

Redi-Data Contact
Michael San Inocencio
msinocencio@redidirect.com
Director of Sales and Business Development
(973) 227-4380 x4284

Media Contact
Mehaique Nawaz
PR@stayinfront.com