With programmatic advertising, you can reach your target audience with fast and cost-effective targeting.
We’ve previously discussed the benefits of creating a curated, niche audience with powerful custom segments or all-new ways to leverage the benefits of the digital streaming craze with Connected TV (CTV). Now, let’s expand your brand’s reach and connect with creativity to your chosen demographic.
With over 3,500 “ready-to-launch” segments available on premier data connectivity platforms like LiveRamp, DeepIntent, Doceree, and The Trade Desk, Redi-Data optimizes programmatic campaigns with an unparalleled selection of consumer, B2B, and healthcare segments with best-in-class data quality.
Leverage Redi-Data’s expansive selection of “ready-to-launch” segments in creative ways to reach new audiences in your next campaign.
Define Your Campaign Goals
With programmatic advertising, it’s important to have a roadmap for your campaign and define your outreach goals. Redi-Data has a wide selection of “ready-to-launch” segments, perfect to activate for an instant boost in engagement with your target audience or to achieve better overall brand awareness. However, leveraging a segment adjacent to the interests of its core demographic can also have tremendous benefits.
For example, homeowners with swimming pools may take pride in their yards and require lawn care or other outdoor maintenance. If your business is looking to advertise lawn care, choosing a segment targeting homeowners with pools is a great way to expand your reach to an equally outdoorsy audience who already spend time in the backyard.
The segments below are opportunities for you to connect with creativity:
Looking to Advertise: Travel and Vacations
– Suggested Redi-Data Segment: RediData > Consumer > Estimated current home value code > $1mm Plus
– Why It Works: Homeowners with high-end real estate can also afford to take a yearly vacation.
Looking to Advertise Home Renovations, Lawncare and Landscaping Services, or Roofing
– Suggested Redi-Data Segment: RediData > Consumer > Households with $50,000 Plus estimated annual income > Gender > Male > Ages > 45-49 > Swimming Pool
– Why It Works: Homeowners with a swimming pool on the property may also need other home improvement or outdoor services and can afford them based on their income demographic.
Looking to Advertise: Luxury Goods or High-End Automobiles
– Suggested Redi-Data Segment: RediData > HCP > Healthcare Practitioner > MDDO > Physician Group > MD > Cardiology
– Why It Works: Cardiologists are some of the highest-paid healthcare professionals in the industry and may be looking for a comfortable luxury vehicle to take them to and from the hospital after a long shift.
By thinking outside the traditional boundaries of your target audience, your brand can leverage what you already know about your audience to create seamless advertising opportunities and expand your outreach and prospecting.
Creating Authentic Reach
For an effective programmatic campaign, you’ll need to define your target audience. In the example above, we use a healthcare segment for cardiologists to reach a luxury goods audience. Forward-thinking brands can leverage healthcare professional (HCP) data to reach consumers with significant spending power. With Redi-Data, you can access high-quality HCP data to reach high earners at the top of their professions, including anesthesiologists, oncologists, cardiologists, and more.
Let’s examine the segment below:
Redi-Data Segment: RediData > HCP > Healthcare Practitioner > MDDO > Physician Group > MD > Cardiology
Based on this segment, we know we’ll be able to reach cardiologists, a group of healthcare professionals among the top earners in the healthcare industry. By selecting this segment, you’ll connect with a hardworking group of individuals who are guaranteed to fall into your spending demographic. The ads you serve will also build brand awareness to an audience who may not be familiar with your product or service. Now you’re connecting with creativity.
Launch Your Next Creative Connection
Head to LiveRamp’s premier data connectivity platform and select from over 3,500 of Redi-Data’s “ready-to-launch” segments or explore our best-in-class selection of healthcare professional, B2B, and consumer postal and email list services. We offer high-quality, AAM-audited, permission-based, CAN-SPAM compliant email lists and the most comprehensive and detailed mailing lists on the market.
Boost Your Programmatic Outreach
Increase your reach with postal, email, or digital advantages from Redi-Data. Contact a representative to learn more. Better Data, Better Outcomes.