Whether you’re just starting your programmatic journey or looking to craft a more finely tuned approach, custom segments from Redi-Data are the best way to reach your target audience!
What Is A Custom Segment?
You know Redi-Data has a robust selection of over 1000 automated ‘Ready-to-Launch’ segments available on premier data connectivity platforms such as LiveRamp and Doceree, but what about targeting a niche audience for a specific marketing campaign? Custom segments take everything you know about your desired audience and use it to help you connect at scale.
Grab your target audience’s attention using a banner ad on a webpage, anchor ads that remain in view while scrolling on a mobile device, or Connected TV (CTV) ads shown during commercial breaks during live sporting events on streaming services.
Wherever they are logged in, you can reach your target audience with messaging crafted just for them.
Here’s an example of a banner ad on a webpage:
Fig 1. A Redi-Data Banner Ad Shown on LiveScience.com
What Does A Custom Segment Look Like?
Let’s build a custom segment to learn how to reach a target audience of Doctors in the Greater Philadelphia Area who treat Type 2 Diabetes with prescription Ozempic®.
The segment is built with all the defining demographics:
RediData > HCP > Healthcare Professional > Physicians > Philadelphia > Rx > Antidiabetic Hormone > GLP-1 > Ozempic
How Do Custom Segments Work?
With this segment customized, we can reach this group of Doctors in the Greater Philadelphia Area who are actively writing prescriptions for Ozempic®.
Because of its granular nature, our programmatic advertising campaign will be activated across the desired channels for this audience: mobile ads on iOS and Android, social media, and, most excitingly, Connected TV (CTV)!
Perfect Pair for Authentic Reach: Custom Segments and CTV
CTV is the premier way to connect with your target audience on the largest screen they own – their television! In 2024, 61% of US homes have ‘cut the cord,’ making streaming services the most popular way for people of all ages to catch the latest shows and even watch live sports.
Redi-Data is 100% CTV enabled. Digital advertising technology is complex, and precision matters. Neglecting to eliminate irrelevant or repetitive data can damage your brand’s identity. Fresh, engaging content would be lost without good data maintenance. Redi-Data maintains a refresh rate of every 180 days to ensure your campaigns are at their most relevant.
Why Use A Custom Segment to Reach Your Audience?
Using a custom-curated segment is the key to leveraging an impactful programmatic campaign. Here’s what to expect:
– Higher Conversion Rates – What’s more effective: fishing with a great lure in the wide-open ocean or a small, well-stocked lake? Reel in your desired audience by curating potential customers and using tailored marketing with focused messaging to increase the likelihood of engagement and conversion.
– Build Brand Loyalty – When potential customers feel like your brand understands them, they are more likely to trust your product or service, building long-lasting brand loyalty. Leverage key demographic data for your desired audience to show potential customers they can count on your brand with tailored messaging just for them.
– No Model Behavior – Redi-Data’s segments are based on Personally Identifiable Information (PII), not a modeling process. PII is any data that can be used to identify an individual. This data is fully compliant, de-identified, and ready to shape your next audience with total accuracy.
– Maximize Marketing Profitability – Make the most of your marketing budget. Don’t waste revenue running costly campaigns to irrelevant audiences! Connect with your audience every time by creating a more focused approach with custom segments.
Ready to Customize Your Digital Marketing For Success?
Custom segments can be a game-changing tool for any company looking to maximize the impact of its digital marketing efforts and take the next step with powerful programmatic reach.
Let’s Connect!
Tailor your next digital marketing campaign to a relevant, responsive audience with custom segments from Redi-Data. Contact a Redi-Data rep to get started.